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one-pager

One-pager

Write a one-page product or sales sheet (sell sheet, product overview, leave-behind, brochure page) as a web page and send it as a tracked Linkjar link.

A one-pager is read in under a minute: one outcome, how it works, proof, one action. Build it from template.html (next to this file) and send it with the linkjar CLI.

1. Get the facts

Product, who it's for, the outcome, 2-4 capabilities, one or two proof points (real metrics, customers the user can name), pricing if public, the call to action link. Use the website, existing docs or the conversation first; ask once for the rest. Never invent customers, metrics or quotes; mark gaps [TBC: ...].

2. Write it

Fill template.html and delete what doesn't apply.

  • Headline = the reader's outcome. Sub = who it's for and what it replaces.
  • 3 short sections at most besides the header; each with its own <h2> so Linkjar can report which ones were read.
  • Tailor it when it's for one account: their name in the eyebrow, their use case in "How it works", the proof point closest to their industry.
  • Images by https:// URL or data: URI; no external CSS/JS. Set --brand.

3. Send and hand over

npx linkjar send acme-one-pager.html --for "Sam Lee <[email protected]>" \
  --cta-label "Book a demo" --cta-url https://cal.com/you/demo

Give the user the link (per person if named) and a one-line note to paste. A one-pager used for many prospects: send once without --for, then make personal links as needed with npx linkjar link <link> --name ... --email ....