Build from template.html (next to this file): headline result, challenge, solution, results, the customer's own words, and a call to action. Send with the linkjar CLI.
1. Get the facts
Customer name (or "a 200-person logistics company" if they can't be named), the situation before, what they did, results with before/after numbers and timeframe, a real quote with name and title. Work from transcripts, emails or notes the user gives you.
Only use quotes and numbers that are in the source material. Don't round 38% up to "almost half" or improve a quote. Ask the user to confirm the customer approved publishing their name and logo.
2. Write it
- Headline: "How <Customer> <result> with <Product>". Put the top three numbers in the callout under it.
- Challenge and solution: short and concrete, in the customer's terms.
- Results as before → after.
- Keep the
<h2>per section (Linkjar reports which sections were read).
3. Send
npx linkjar send globex-case-study.html --title "Globex case study"When it's for a specific deal, add --for "Name <email>", or put it in a deal room with the proposal: npx linkjar room "Initech deal" proposal-link case-study-link.